Cheesy 80’s song reference aside, privacy in the age of smart EVERYTHING is a serious concern. While it’s convenient, helpful, and even seductive to have all this technology at our fingertips, or wrists as it were, we would be remiss not to consider what we’re giving up in exchange.
Consider the situation recently experienced when a user discovered her entire jogging route was made public for strangers to view at their leisure. As a single woman who often ran in the early morning or evening hours in an urban setting, this is beyond alarming. Or, the unintentional national security risk unleashed when Strava published a global heat map that identified secret military outposts. Not good. Many fitness trackers have a social aspect that encourages users to interact with others, great for motivation and comradery. The tradeoff? You’re giving up your location information. It can also provide your full name and picture. It wouldn’t be a tough leap from there to figure out another user’s patterns, routes, workplace, and residence. That’s pretty high on the creepy scale.
Another common trend popping up is insurance and wellness programs encouraging the use of fitness wearables, often offering discounts or points for achieving specific activities. Many people are excited to sign up for these programs as a way to motivate themselves to live healthier lives. But what if the insurance company uses that data at a later date to determine you are not as healthy as they would like and raises your premiums? Or, the seemingly helpful suggestion of programs and tips to help you meet your goals but penalizes you if those goals are not met. What if you find your car insurance rates going up based on your driving habits derived from a fitness wearable? Is this still a good tradeoff for clocking your daily steps?
The law is paying attention too. Fitness trackers are being used to prove injury after an accident in the form of reduced activity, or in some cases, to prove insurance fraud when the tracker shows activity that doesn’t match the person’s injury claims. It can also be used to identify your whereabouts when a crime was committed- a potential alibi or smoking gun, as the case may be. In one situation, a woman was charged with making a false crime report after her Fitbit contradicted her timeline. With unclear guidelines on what is protected and isn’t, it seems the data from your wearable can and will be used against you in a court of law.
In response to these privacy concerns, some companies have made improvements. Fitbit, for example, voluntarily complied with HIPAA in order to partner with corporate wellness programs. Also, many companies have changed their default settings to opt-in rather than opt-out as was the case before. These are positive changes in a world where personal privacy is at a premium.
Once you’ve done all that, there’s only one thing left to do. Get up and kill that daily step goal.