In the previous installment, we reviewed the power of repetition to capture the jury’s attention. If you missed it, be sure to check it out. In this next and final post in the series, we’ll touch on a few more powerful techniques you can use in the courtroom to take your presentation to the next level and be the attorney the jury remembers.
Use Attention Getters They’re called attention getters for a reason. You don’t want to bore your audience by talking for a long time, especially with a heavy topic, so try changing things up throughout your time in front of them. When working with a jury, litigators cannot interact with their audience like presenters in normal presentations can, but the attention and focus strategies for other presentation types can still apply. Just tailor them for trial. Use the following presentation mechanisms to put a little variety and spice into your presentations and examinations. • Tell an engaging story • Use a rhetorical question that makes them think more critically about the case • State a shocking or interesting fact the audience may not be familiar with • Use a quote from a prominent figure or even something from your case that illustrates your point and sets the mood • Show an enthralling clip from a video testimony • Use a prop or creative visual aid that you can hold or use to demonstrate what you’re talking about
Conclusion Think about what you would want a presenter to do to keep you engaged during trial. What techniques would work best to not only maintain your attention but help you understand the many moving parts of a given case?
Fortunately, the days of file boxes of boring paper exhibits are gone (almost). It’s now possible to use technology combined with compelling storytelling techniques to present your argument to the jury in a way that connects in this modern world. Now, who doesn’t want that?
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