In the previous installment, we discussed the initial approach to capturing the jury’s attention. If you missed it, be sure to check it out.
In this next post, we’ll go over a few more important aspects for not only engaging the jury, but best practices to ensure they understand and remember the critical pieces of your argument so when it comes to deliberation, the outcome is in your client’s favor.
Repeat, Repeat, Repeat
In any presentation, if you want your audience to remember what you’re talking about, one of the best tools in your arsenal is to say and show the thing you want them to remember several times.
There’s quite a bit of science to back up the power of repetition. Basically, every time you let your audience see, hear and, best of all, feel what you want, you strengthen the synapses firing in their brain around that thing.
You should know what you want your audience to focus on well before trial starts. In fact, you should decide what that thing is very near to the case outset and then build your strategy around it. Doing this not only helps with knowing what you want your jury to focus on, but it can also help with an organized and efficient trial prep process.
Don’t forget the tools that help you with repetition. With trial presentation software, you can quickly display items you want to keep fresh in the jury’s mind any time you want. No digging through folders and paper to try to find the right document or image. Imagine simply typing a number into your laptop and up pops an important document, image, or video you want the jury to see.
Then, remember you can leave the document or image up. Think about how valuable it is having an image on a large screen for a long period of time as you’re relaying the critical parts of your argument. As you speak, the jury can look and see exactly what you’re talking about. You can zoom in on the image, mark it to focus the jury’s eyes on where you want them to go, and even have the image show side by side with something else that you want to show. You can harness the power of video tools to make an impact on the jury. Impeaching a witness? Imagine the jury’s reaction when you question the witness about signing a document, who then answers ambiguously, but then you produce a video clip of their deposition where they contradict the answer they just provided. Pair that up with the Tear out feature of their signature on the document in question. The jury won’t forget what they saw or you.
Later, if you find the need or wish to drive your point even further, all you need to do is type in that number you assigned again, and the document or image appears just like it did the first time. We cannot overstate how powerful it is using video tools, document management and trial presentation software to supplement your presentations.
Found these tips helpful? Tune in next week for the final tip in this series.
If you’re ready to take your trial presentation to the next level, read more about TrialDirector 360 here.